So good he is known only by his first name, Serge is the man responsible for large swathes of the best electronic music out there thanks to his Clone empire. A store in Rotterdam as well as a whole network of labels, he A&Rs everything from classic house to banging basement tracks to seminal electro from the most respected names in the scene. Spinning records in the Lowlands since the late 80s, Clone bossman Serge comes at this game from the point of view of a DJ, rather than producer. When he started out, it was the norm for residents to play all evening in their clubs, spinning a wide array of music from any genre -just so long as it got people dancing- and it is those formative experiences which mark him out as the revered selector he is. If form is temporary and class is permanent, given Serge’s ongoing contribution to the worlds of house, Italo disco, electro and techno with Clone over the last 25 years, he is surely as classy as they come. Serge’s unquestionably keen ear has always kept Clone ahead of the curve, and the records he picks out to deploy in one of his learned, trend-defying DJ sets stand out, regardless of genre or style, and it is for that reason that this man is being picked up by a whole new generation.
“When I started listening to house and techno music, I already had some background information from disco and hip-hop… as a buyer, as a music lover, I was able to evolve slowly.”Serge
With his tireless work ethic and his impeccable taste, Serge started the Clone record label in the early 90s, with a small record store of the same name following 18 months later. Now, over two decades later, and with his musical empire going stronger than ever, the man has defined a whole generation of record collections. In that time, the imprint has such illustrious releases by the likes of Drexciya, Dopplereffekt, Mike Dunn, Marshall Jefferson, Larry Heard, all amongst its back catalogue whilst Legowelt, Gerd, Dexter and Alden Tyrell all make regular appearances, too. There’s no shortage of fresh talent either, with stuff from Space Dimension Controller, A Made Up Sound, Mike Dehnert, Blawan, Genius Of Time and Tom Noble all finding a welcome home on the ever-evolving label.